Harmons announces the 3rd year of its “A Taste of Chile Roast” Event
Shoppers can sample and purchase Hatch chile products as part of the 15th annual Harmons Chile Roast
WEST VALLEY CITY, UT (August 15, 2023) —The aroma of fresh chiles will be wafting through the air at Harmons Neighborhood Grocer this month. The annual Taste of Chile Roast event returns, taking place August 26 at all 20 Harmons locations. During the one-day chile sampling event, Harmons customers can sample a selection of made-fresh-in-store and local Hatch chile products, including:
● Beehive Red Butte Hatch Chile Cheese
● Fire Roasted Chile Pineapple Salsa
● Fire Roasted Chili Cheese Brats
● Hatch Chile Cheese Artisan Bread
● Hatch Chile Cheeseball & Roasted Chile Cheeseball with baguette or crostini
● Fire Roasted Chile Hummus
● Salsita Mendoza Salsa with Harmons Tortilla Chips
The Taste of Chile Roast event is part of the 15th annual Harmons Chile Roast, which kicks off on August 18 and runs through September 4. Every Friday, Saturday and Labor Day during the event, customers can buy a bushel-bag of chiles for $33, available in mild, medium, hot and extra hot varieties. After selecting their chiles, the customer can watch skilled on-site roasters expertly fire-roast their peppers for free. Harmons will also be selling one-pound packages of roasted chiles for $3.99.
Harmons A Taste of Chile Roast event details:
Saturday, August 26: 11 a.m. to 6 p.m.
Harmons Chile Roast event details:
Fridays and Saturdays, August 18 to September 2: 11 a.m. to 6 p.m.
Labor Day, September 4: 11 a.m. to 4 p.m.
This year, Harmons ordered around 5,000 bushel bags of chiles for the Chile Roast event, which will be roasted in 25 roasters across all Harmons locations. Types of chiles available during the event are Mild New Mexico Hatch, Medium “Big Jim,” Hot “Sandia” and Extra Hot “Lumbre.”
“We love summer because it means chiles are back. For the third year, our A Taste of Chile Roast event is bringing together our community to celebrate the incredible flavor of Hatch chiles and other chile products,” said Todd Jensen, executive vice president of sales. “At Harmons, we are passionate about providing the best quality food at great value to our customers. I look forward to this annual event that allows us to showcase some of our, and our customers’, favorite Hatch chile recipes while providing a fun and engaging experience.”
Shoppers can also purchase Chile Roast items on Harmons eShop.
Since 1932 Harmons passion for learning, growth and innovation have been the building blocks to help the company expand from a single fruit stand to 20 thriving locations, spanning from Northern Utah to St. George. Harmons is known for its unique grocery industry approach, which provides true value to its customers through fresh, local foods prepared in-store by chefs, artisans and experts; local Utah products; and an aggressive sustainability program. For more information about our stores, please visit harmonsgrocery.com.